Tags are short hints, tips or opinions, images or videos of a place or business. They're currently a feature on our Android app, and we'll be rolling it out to our iPhone app soon. They're all about sharing your experiences of places you've been and businesses you've tried in a few words.
A collection is a group of tags, that are created for all sorts of reasons - to share a day you've had, to create a list of places you really want to visit, or lists of your personal favourites. You can create collections from your own tags.